Download 100 great PR ideas : from leading companies around the world by Jim Blythe PDF
By Jim Blythe
Are you searching for a very good suggestion or a few proposal to make your PR and promotions better and leading edge? This ebook comprises a hundred nice PR principles, extracted from the realm s most sensible companies.
Ideas give you the gas for people and corporations to create price and luck. certainly the facility of principles may also exceed the ability of cash. One easy proposal may be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This booklet could be that very catalyst. every one PR thought is succinctly defined and is by way of suggestion on the way it may be utilized to the reader s personal company state of affairs. an easy yet most likely strong ebook for somebody looking new idea and that killer program.
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Extra resources for 100 great PR ideas : from leading companies around the world
Choosing the right keywords when setting up your site is crucial, as is ensuring that the site content contains words that people are likely to use when searching the internet. In larger ﬁrms, media relations tends to be relegated to the “nice to have if only we could afford it” list. Having an effective web presence is an important way to maintain a high PR proﬁle at little or no cost. 100 GREAT PR IDEAS • 33 In practice • Choose your keywords carefully, based on what your publics are likely to enter into their search engines.
There are links on the website to various other pages, including job vacancies and pages for potential suppliers to NORAD. As an annual event, tracking Santa costs relatively little and creates enormous goodwill—Christmas 2008 saw 15 million hits on the NORAD website, no small potatoes for a PR exercise. In practice • Do something that connects to what you do rather than just wishing everyone a happy Christmas. • Involve your employees—this will help them to get into the Christmas spirit, too. • Put a human face on what you do.
Include pictures if at all possible. This is especially important for magazines. 44 • 100 GREAT PR IDEAS 22 PIGGYBACK YOUR STORY Much of what appears in the news is PR. Often major companies expend a great deal of money and effort to get their stories into print, and to alert the news media to what they are doing. For the astute PR person, this can provide an opportunity to hijack the publicity and piggyback a PR campaign on the strength of it. The idea A large American cellphone company arranged a major PR campaign to publicize its launch of what was then the world’s smallest cellphone.