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By Leslie Gaines-Ross

Compliment For company recognition: 12 Steps to Safeguarding and convalescing Reputation"In a sea of industrial books, company recognition is a beacon of sunshine for all leaders and destiny leaders trying to find course within the treacherous waters of a unstable enterprise setting. It gives you a message that is provocative, insightful, and wishes to be heard."—Heidi Henkel Sinclair, Director of Communications, invoice & Melinda Gates Foundation"Every CEO, senior govt, and, more and more, board member now appreciates the significance of establishing and keeping a company's popularity. an individual who depends on or shapes a company's reputation—customers, staff, information media, NGOs, and bloggers—will take advantage of studying Dr. Gaines-Ross's booklet and may examine extra concerning the impact they wield over company reputations."—Dr. Robert G. Eccles, Senior Lecturer, Harvard enterprise School"At a time while businesses are dealing with unparalleled acceptance crises comes a well timed primer from Dr. Gaines-Ross that tells us what businesses have to do to carry their reputations again from the edge. The book's 12-step acceptance restoration version captures what we all know approximately potent quandary administration, and brings the method to lifestyles with a bunch of precise case examples. it is correct at the mark!"—Dr. Charles Fombrun, CEO, popularity Institute"Finally, a ebook that sincerely, realistically, and compellingly explains how businesses of every kind and sizes can safeguard and repair a useful corporation asset—corporate popularity. superb insights and functional ideas bounce from each one web page! a distinct must-read for company pros everywhere."—Anthony Sardella, CEO, Evolve24 and Adjunct Professor on the Olin college of commercial, Washington college in St. Louis

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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

Compliment For company acceptance: 12 Steps to Safeguarding and convalescing Reputation"In a sea of commercial books, company acceptance is a beacon of sunshine for all leaders and destiny leaders trying to find course within the treacherous waters of a risky company atmosphere. It can provide a message that is provocative, insightful, and wishes to be heard.

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Sample text

From a single neighborhood variety store in Rogers, Arkansas, in 1962, Sam Walton created a mega-industry with over 6,500 stores spanning 15 countries and earning gross revenues in excess of $312 billion in 2006. 3 Horatio Alger never had it so good. Much has changed since 2003. Although still a financial powerhouse admired throughout the world, Wal-Mart is no longer the darling of America. Allegations of low wages and inadequate employee health care coverage have taken a toll on the brand, changing Wal-Mart’s reputation from the folksy, low-price champion to that of the besieged discount behemoth.

Indications exist, however, that board responsibility for reputation failure is increasing. As board members find themselves personally liable, directors are asking hard-hitting questions. ’’ 15 To great embarrassment, individual board members are now publicly named and shamed when companies fail to perform. In some cases, directors are required to pay millions of dollars out of their own pockets to settle shareholder lawsuits alleging poor governance. 5 million in deferred compensation for dismissed Chairman Dick Grasso.

It took Xerox five years, and might have taken much longer had its recovery not been so expertly managed. A silver lining, however, often graces even the darkest of storm clouds. This is what Mulcahy discovered when she began cleaning house at Xerox. She was free to challenge long-held assumptions and impose substantive transformations that under more positive circumstances would never have been possible or tolerated. In this sense, reputation loss is analogous to the forest fire that allows a new, fresh, and stronger forest to grow where rotted, tangled trees once stood.

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